Our latest member survey reveals where health plans are challenged to achieve adoption of and optimal returns on their digital investments. Here are the recommended actions to ensure that payers can build strong customer engagement with their digital tools and across these interactions.
Digital is the bright thread that runs through attracting customers: driving enrolment, supporting transactions and engaging and retaining members. Despite payer’s significant investments in telehealth, mobility and digital self-service tools, our latest health plan customer adoption survey indicates that payers remain challenged in achieving meaningful adoption of and optimum returns from their digital investments.
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